Your Next Best Hire
Over the past 8+ years, I’ve built campaigns that connect strategy to execution, driving engagement, improving retention, and generating real pipeline. I’m a marketer, sales’ best friend, and a solid teammate. I even earned an internal award for cross-functional impact based on how closely I worked with sales.
Geoffrey Byers
Fair warning: The testimonials below contain unsolicited praise. I didn’t even have to bribe them.
I live in Portland, Oregon with my yellow lab, Odin. I’ve worked across fintech, higher ed, defense, hospitality, manufacturing, and death care. That range has given me firsthand experience with different ICPs, buying cycles, and team dynamics. It’s taught me how to adapt quickly, work across departments, and approach problems in ways that actually move things forward. That ability to adapt comes from lived experience. Early in my career, I spent a year in South Korea as the only foreign teacher at a school of 400 students. It shaped how I communicate, stay flexible, and solve problems when the playbook isn’t clear. That mindset still shows up in my work today.
Outside of work, I play in a pickleball league, eat mostly pescatarian, and spend time building an education platform focused on end-of-life planning and options. I also enjoy the occasional video game, spontaneous trip, and keeping up with ASU football. I’ve lived in four countries and traveled to more than 30.
Where I Bring The Most Value
Campaign Strategy & Execution
End-to-end planning, launching, and optimizing across channels.
Sales Collaboration & Enablement
Aligning with AEs/SDRs to support outbound and close deals faster.
ABM & Targeting
Personalizing outreach and building plays for high-value accounts.
Lifecycle Marketing
Creating nurture flows and strategies that extend beyond first touch.
Interactive Demo Campaigns
Letting prospects explore on their terms & syncing with sales for follow-up.
SEO & Organic Growth
Partnering with agencies, answering intent, and building scalable content.
Partnership Marketing
Driving joint GTM campaigns with brands like Microsoft and Amex.
Analytics & Reporting
Making data visible, actionable, and used, not just dumped into dashboards.
Cross-Functional Execution
Content, events, design, product, and web. Nothing slipped.
Top Career Highlights
Pipeline Influenced
Revenue per Month on $12K Budget
Budget Owned
Pipeline Sourced – Consulting
Other Selected Career Highlights & Accomplishments
+35% Engagement, Views Up 50%
Interactive campaigns that gave prospects a self-guided way to explore products.
500 New Email Signups
Grew from zero to 500 in 90 days through landing pages and gated content.
60% Lower CPL
Optimized paid social and programmatic performance across audience segments and channels.
Sales Support Award
Only marketer recognized by sales for outbound strategy and cross-team alignment.
30% Partner Pipeline Growth
Joint campaigns with Microsoft, American Express, and TransferMate across paid, email, and content.
GTM Strategy for $100B Contract
Supported Fortune 100 clients on go-to-market planning and stakeholder alignment.
Work Examples & Passion Project
Interactive Demo Campaigns
I built interactive demo campaigns that let prospects explore on their own terms. Gartner research shows 75% of B2B buyers prefer a rep-free experience, so we focused on self-guided flows that captured intent and alerted sales when it mattered.
The approach got shout-outs from teams at the University of Wisconsin–Madison and the University of Cincinnati for its personalization and clarity. It also strengthened alignment with sales and helped land larger deals by giving prospects a clearer path to value before the first call.
SEO Pillar Strategy + Stakeholder Interviews
Modeled after DemandJump’s content architecture, I led the strategy and buildout of a pillar page focused on Integrated Payments. The structure connected core product areas as sub-pillars, supported by SEO-driven blog content to improve rankings and search relevance. I also conducted interviews with internal stakeholders across product, sales, and marketing, along with over 25 customers during Transact360, to shape content direction and highlight real-world use cases.
Multi-Channel Launch for Microsoft Webinar
Built and executed the promotion strategy for a co-branded webinar with Microsoft, focused on how Transact Insights and Power BI support better data management in higher education. The campaign ran across LinkedIn (organic + paid) and targeted email, reaching mid-funnel decision-makers with clear, benefit-driven messaging that cut through typical webinar noise. Content highlighted real-world applications like data setup, visualization, and financial reporting.
Growth Strategy for a Death Care Brand (Agency Partnerships)
At Great Goodbyes, I led the SEO strategy to attract people searching for end-of-life planning and services. We partnered with an SEO agency for keyword research and a paid media agency to run intent-driven campaigns. I managed both relationships and made sure everything aligned to business goals. I also wrote ad copy to support the paid strategy before AI tools were involved, helping define the brand voice across channels. The focus was on answering real questions, building trust, and driving the right traffic for long-term growth.
Knowland
I worked cross-functionally with the product, sales, and customer teams to build Knowland’s 2022 Group Sales Playbook for hoteliers. I led the writing and content strategy from start to finish, translating complex market data and industry trends into clear, actionable guidance for lean sales teams navigating the return of group travel. The final playbook served as a core asset for both demand generation and customer retention, giving hotel sales teams a data-backed resource to reset their group sales strategy with limited bandwidth and stronger results.
Passion Project
Vita Viola is a passion project that keeps me sharp and curious. It’s focused on helping people navigate death care with more clarity and fewer assumptions. I write about cremation, burial options, and funeral planning in a way that’s honest, searchable, and accessible, especially for people who don’t feel represented by the traditional industry. I’ve built out the content structure and SEO strategy to help people find answers in the moments they need them most.
